From Harrison to Obama: The Best Presidential Campaign Slogans [PLUS: Some Dumb Quotes]

The times of Presidential Campaigns are the times of opinion, revealed secrets, media and slogans. Every candidate has one. Has to have one. That, and songs and other ways of visual support. Like posters. Without judging we have a closer look at a long history of slogans. From the recent ones (Obama’s “Yes We Can” in 2008) to some almost historical slogans. Together with the stories behind it…

By the way. Do you know the recent slogans of Mr. Obama and Mr. Romney?

More after the jump/below…

Let’s start with some sort of ego-slogan.

There’s a wide range of slogans, long and short, invented since William Henry Harrison’s “Tippecanoe and Tyler Too” from 1840. Harrison was the hero of the Battle of Tippecanoe and John Tyler was his Vice President. He won and was the oldest president (68 years) to take office until Ronald Reagan.

Reagan himself had some nice slogans too. In 1980 he started with a question: “Are you better off than you were four years ago?” And finished with a statement of pure poetry four years later. “It’s morning again in America.

So some candidates were political, some just in the mood of fighting. Like in 1884:

Here are some more slogans you need to know:

Cox and Cocktails” by Warren G. Harding. Harding’s opponent James Cox was opposed to Prohibition in 1920.
Keep cool with Coolidge” by, guess what, Calvin Coolidge.
Don’t swap horses in the middle of the stream” and “Vote Yourself a Farm” by Abraham Lincoln
Ross for Boss” by Ross Perot in 1992

James K. Polk was a bit cryptic in 1844. One of his slogans was “54 – 40 or fight” (“54-40 was the area of the Oregon Territory subject to dispute with Great Britain. The proponents of this slogan wanted for the US to have this territory or else go to war.“). [source]

In 1976 Jimmy Carter stated that it’s “Not Just Peanuts“. Refering to the fact that he, who was a peanut farmer, had other experience and qualifications for the office.

The most recent slogans come from Barack Obama and Mitt Romney. The democrat simply says “Forward“, while Mr. Romney prefers to “Believe in America“.

Additional reading:
The full list of slogans at
Some more Dumb Quotes at



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