SXSW – What’s the story behind the South By Southwest Festival? [plus Video & facts about Austin, Texas]

Every year creatives, newbies and well-known names from the worlds of music, film and digitality come to a town in Texas. Since 1987 Austin becomes the place for ideas and communication – for almost two weeks and always in March. The magic word is South By Southwest (SXSW).

South By Southwest is one of three festivals run by SXSW Inc. A company planning and executing conferences, trade shows, festivals and various other events.

For the town of Austin South By Southwest is the highest revenue-producing event. In 2012 it brought an estimated economic impact of 190.3 Million Dollars.

Who will be at 2013’s festival? Here are a few names: Coldplay, 50 Cent, London Grammer… More via the official schedule.

(Video by sxsw)

Extra video info: Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.
Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. [source]

Facts about Austin, Texas:

Capital of Texas. The 11th largest city in the United States. The fourth largest city in the state of Texas. The third fastest-growing large city in the nation from 2000 to 2006. The second largest state capital in the United States. It has a population of 842,592 (in 2012). In the 1830s, pioneers began to settle the area in central Austin along the Colorado River. [source]

More about that:
SXSW official website



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