
HOLISTIC FASHION: Fashion label “Shipsheip” Co-Founders Daniela Wawrzyniak and Joana Ganser about the idea behind it

“It is all fair trade and organic,” says Daniela Wawrzyniak of fashion label “Shipsheip”. Together with designer Joana Ganser she has founded and created a fashion label with holistic commitment.
“We went to India earlier this year to travel from station to station of the whole value chain,” Wawrzyniak says.
A value chain with a long, but trackable and trasparent, way from organic cotton, planted in Orissa, to the finished product refined in Germany. Spinning, knitting and colouring takes place in Indian town Tamil Nadu.